With the
participation of 250 productive families and craftsman and 14 Association and
the for Community Development Centers.
His Royal Highness Prince Saud bin Nayef bin Abdulaziz, the Prince of Eastern
Province launched Yesterday, Tuesday, December 13, the second edition of the
exhibition for Productive Families (Sanati 2016 m), which is organized by Asharqia Chamber in cooperation with the Dhahran Expo Company,
and will continue until Saturday, December 17, featuring more than 250
producers and craftsman's family and 14 Association and the Center for
community development, in Dhahran Expo company, Dammam Khobar coastal road.
A remarkable presence
His highness honored the sponsors of Sanati 2016, who allocated their corners in
the exhibition for the benefit of productive families, and the Prince listened
to an explanation of the Chairman of the Board of Asharqia Chamber of Commerce, Abdul Rahman bin Saleh Al Ataishan,
about the exhibition and the sections and corners and the goals to activate the
productive families sector, and transform them from randomness to a more
structured frameworks.
His Highness toured the exhibition, and was keen to visit all corners of
productive families, and associations to participate and listen to them ,.
A Strategic choice
For his part, Abdulrahman bin Saleh Ataishan appreciated the great support that
all the work of Asharqia Chamber receive by His Royal Highness Prince Saud bin Nayef bin
Abdulaziz, Prince of Eastern Province, and his eagerness to attend the second
edition of the exhibition Sanati for Productive Families, referring to the
vision 2030 and how it expands the support and financing of the productive
family circles, which gave it the means of
opportunities of widely marketing, indicating that the chamber adopted a
strong strategy that productive families projects represent a strategic choice
within the vision of the Kingdom in the future.
Al Ataishan said that Asharqia Chamber has worked
through the first version and the second for (Sanati) that the exhibition be
embracing marketing unique for productive families in the eastern region, and
contribute to the promotion
of their products to suit the latest ways of promotion, and helps them to
achieve their goals and improve their living conditions, wishing to achieve
exhibit the desired objectives of supporting productive families in the area,
and go out toward broader horizons in the economic field, all the way out to be
one of the pillars of the national economy.
Cybernetic Created
pointed Ataishan, that the Chamber since it adopted the idea of the exhibition
(Sanati) for Productive Families, aimed to achieve two things, to the first:
the composition of a knowledge component in all producing families in the area
and the quality of its products, the second aim: to improve the productive
families as they are initial interest, so as to continue to put forward
initiatives and sponsoring events and exhibitions marketing, noting that the
room was the last year has established a specialized department of community
responsibility, entrusted with the tasks of the implementation of activities
related to producing families, and follow-up and work to develop them.
For his part, said the Secretary General of Asharqia
Chamber Abdulrahman
bin Abdullah Al Wabel, that that this year exhibition besides to its marketing for
products of the participating families, it enhances the continuity of work and
production, and therefore it achieves the proper income to them, noting that
this second version, is a continuation of the Chamber
interest
in the productive families, so this
sector has the possibility to contribute to the improvement of the economy and motivate
the production and marketing process, and provide job opportunities for
community groups, males and females.
Al Wabel pointed that the Chamber followed
a new developmental model in the second edition of Sanati 2016, taken from the
masterly qualifying way to families to the active participation in the
exhibition, stressing the significant role that the productive families play in
the fight of unemployment and reducing the demand for government jobs, in
addition to its role in the reduction of the poverty of these families and
transfer them from mere recipients families to productive families.
A group of corners
This year exhibition includes many of sections, which includes a series of
corners, there is a section for craftsmen and another for clothes, bed sheets
and another for food of all kinds, as well as perfumes corner and decoration,
and a corner for associations and development centers, to present their roles,
which will witness the participation of (14) development centers and associations
that embrace the work of productive families and craftsmen.
The exhibition also includes a special corner for children aged 3-10 years
contains many favorite shows and attractions for children, such as: screen
games,story corner ,coloring and henna, in addition to the immediate
photoshooting.
Printed marketing guide
It distributes a printed marketing catalog to visitors including all productive
families names, in addition to their products and make them known, also their
addresses and their websites to facilitate the process of contacting them
later.
The catalog opens the door for the participation
and marketing of their products throughout the year, as it makes it easier for
the public after the end of the exhibition to continue with the producers to
ask their product families.
The exhibition also includes, a section of the economic knowledge for women
visitors, through which the lectures of specialists in the field of business
productive families, as there will be tomorrow, Wednesday, December 14, a
lecture on financial awareness for families, in an attempt to answer the
question, how to organize your family budget ?, another lecture on Friday,
December 16, about the role of the community in supporting productive families,
and how the community can support productive families.
Appreciation awards
It is scheduled that Asharqia Chamber offers awards for the best corner of the
productive families and also the best section of associations and development centers
participating in the exhibition, to encourage theire vital roles they provide for
productive families.
Asharqia
Chamber launched last year, 2015, the first
version of (Sanati), that scored a great success both in participation of
productive families in the eastern region, and in visitors, who demanded to
repeat the experience, describing it as excellent, saying it is similar to shopping
in big famous malls.
